Return of the Mad Men

Photo created at http://www.MadMenYourself.com, all rights reserved.

A post tonight to celebrate the upcoming return of Mad Men to our TV screens after a break of over a year.  This American drama, set in a New York advertising agency in the 1960s has been credited with sparking a sixties revival in fashion, and as part of that, in drinking fashion.  As a result, here is a quick rundown of some of the characters’ favourite drinks, as told to your host, on his internship at Sterling Cooper (pictured above handing Mr Draper his morning paper and Old Fashioned).

Vodka Gimlet

The Gimlet is attributed to the Royal Navy who added gin to their scurvy-avoidance rations of gin to help it go down.  The vodka alternative became more popular in the 1960s, and Betty Draper is partial to the occasional Vodka Gimlet whilst conducting extra-marital affairs.

  1. Shake 70ml vodka and 35ml fresh lime juice with cubed ice for twenty seconds.
  2. Strain into a chilled coupe glass.
  3. Garnish with a wedge of lime.

Tom Collins

The Collins family were raised in New York in the 1870s.  Tom always drank his with gin, while John preferred bourbon, and cousin Juan preferred tequila.  These may not be a favourite of Sally Draper (we hope) but she’s been mixing them for her parents and their friends from a young age.

  1. Shake 50ml Old Tom gin, 25ml fresh lemon juice and a teaspoon of rich (2:1) simple syrup with cubed ice for twenty seconds.
  2. Strain into a chilled highball glass.
  3. Top up with soda water, add ice and garnish with a wedge of lemon, orange and cherry.

Stinger

A classic drink of the fifties where Cary Grant and Jayne Mansfield shared them onscreen in Kiss Them For Me, the Stinger is also one of Peggy Olsen’s choices when out on the town.

  1. Shake 50ml VSOP Cognac and 20ml crème de menthe with cubed ice for twenty seconds.
  2. Strain into a chilled brandy glass.

Old Fashioned

This favourite of Don Draper and yours truly has been covered elsewhere, but let’s just say that like your author, Don Draper can mix these like a pro – and Conrad Hilton can attest to that.

  1. Muddle a sugar cube, two dashes of bitters and a sploosh of water in a chilled rocks glass.
  2. Add ice and a large measure of whiskey. Stir and serve.

Bloody Mary

A breakfast-time classic, and a staple of the Sterling Cooper meeting room.  The Bloody Mary was developed as a hangover cure in 1920s’ Paris.  Use pepper or horseradish vodka for even more of a kick.

  1. Shake 50ml vodka (Absolut Peppar or a horseradish infusion if you have one), 100ml tomato juice, 10ml fresh lemon juice, a teaspoon of horseradish, three splooshes of Worcestershire sauce and three splooshes of Tabasco with cubed ice for twenty seconds.
  2. Strain into a chilled highball glass.
  3. Garnish with pepper, a wedge of lime and a stalk of celery.

Brandy Alexander

Another favourite of Peggy Olsen this milkshake-like drink was originally made with gin (an Alexander), which sounds truly horrific.  Try it with brandy instead and it becomes more like a dessert.

  1. Shake 50ml VSOP Cognac, 25ml crème de cacao and 12.5ml single cream with ice.
  2. Strain into a martini glass and garnish with ground nutmeg.

Gibson Martini

Roger Sterling, a self-confessed fan of only clear drinks, will opt for a Gibson, when a straight Martini just won’t cut it.  Just be careful you don’t have too many with your oyster lunch.

  1. Stir three parts gin with one part dry vermouth and ice.
  2. Strain into a martini glass and garnish with three or four cocktail onions.
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